John G. Horton
Senior Consultant, Business Planning & Marketing
John G. Horton was the founding partner and managing director of Horton Ahern Bousquet marketing and advertising firm in Providence RI. The firm’s clients included Fleet Bank HR, Hasbro HR, Bryant College, Teknor Apex, Boston Chicken, and Cooley, and more.
John brings to the The Development Consulting Group business marketing disciplines, an entrepreneurial mindset and a consulting relationship with customers.
Following the sale of his firm, John worked as a marketing consultant with past corporate clients and The Rhode Island Small Business Development Center at Johnson & Wales University, Providence RI. As senior consultant John lead teams to develop over 50 business plans, strategies, and marketing implementations including start-ups, buyouts, product launches, new market penetrations
John worked with KLD Research & Analytics, Inc. Boston, MA, Research for institutional equity investors as a contract Vice President for Marketing. He repositioned and clarified the product line including packaging, presentation, pricing and sales targeting. John wrote KLD’s Sales & Marketing ‘Playbook’, and wrote & published The SRI industry’s first User Guide, now in multiple printings.
As a Director and consultant at Dock Square Consultants, Boston, MA, John did market research for Fortune 1000 companies providing data and analysis for product line managers looking to add or take out product’s features for pricing strategies.
John lives in Jamestown, Rhode Island with his wife Laura Gorham. John is an active sailor in Newport RI One Design Racing and ocean racing. A member of the Ida Lewis Yacht Club, he recently resigned after five years as the Club’s Chairman of the 50-member Race Committee that started over 10,000 racers each summer. John is also on the Board of Directors of The Offshore Racing Association which develops and administers handicaps to sailboats that do ocean races as The Bermuda Race, Transpac Race to Hawaii, Transatlantic and many more.
John coaches the St Georges School squash team in the winter and also built a private squash club in the 1970s to bring the sport to Newport, RI. Newport Squash had 350 members with weekly men’s and women’s leagues, produced two National Champions out of its kids’ program, as well as bringing it to the St Georges School.
John and Laura have three grown children and try to keep up with five grandchildren.
"For many non-profits the key to the future is finding the hidden story inside of the organization that resonates with and engages trustees, the membership, the public and the many funding foundations that will fill-up the programs, fund new initiatives, and allow a sustainable agenda."